….you’re not really done. Let me explain what I mean.
We meet with lots of people and companies that would like us to develop products for and with them. They are sometimes under the impression that when we’re done creating the product, they won’t need any technical, engineering, or software development. After all, that phase is done, right? Well, yes, but the next phase is just beginning, and faltering here can be deadly to your product’s success.
Even if your product works perfectly, customers are going to have questions. Some sort of support will be needed. Not planning for this can be fatal to your product’s success. Often times, customers will be highly engaged and wanting more features and add-ons, creating opportunities and the need for enhancements. Ideally, more customers will want your product – maybe from an adjacent market or with needs not exactly targeted by your product, perhaps creating a need for other products.
All of these scenarios require additional support and/or continued development. Hopefully your product will be so successful, you’ll never be done!
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