Last year one of our big initiatives was to find strategic partners – companies we could work with, offer more to both of our clients, and help both business grow. We really did look hard and didn’t have much success.
When doing our business planning this year we decided to try other things. After all, that did not work out so well.
Well funny thing is happening – all those valuable strategic partnerships we were dreaming of seem to be falling into place. Who knows where they will lead, but it sure is funny that they’re happening now. Maybe there’s something to the theory of relaxing and letting things happen. Sure seem to be working for us!
What I've found it that there are partners and then there are strategic partners. The latter will usually be beneficial to your business. At times just having their name associated to yours is enough to get your foot in the door. A partner, or secondary sales channel, if not managed proeprly can be a resource drain to the organization.
ReplyDeleteThat's a really helpful distinction. Thanks Tony
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