Since my philosophy on product development is so closely aligned with requirements definition, I don’t know how you can begin a new product development without creating a team first.
The team should not be composed of only technical contributors, but also domain experts (internal or external), stakeholders from various company departments, and finally the user community.
Once the team is assembled, you can begin to define product offerings, value, cost, etc. With timely marketing input up-front, coupled with manufacturing and service personnel voicing their inputs from the beginning, you can see a product concept emerge.
My advice is to keep the team involved all the way through development and deployment gaining feedback as you go.
So if it’s a question of technology or team, I always choose team first. What do you say?
-Gary
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