Monday, January 15, 2007

Why the world is not flat

We have been working with some of our clients primarily via email, phone, and IM. It’s certainly possible to have a business relationship this way, but recently we had the opportunity to meet a long time client face to face for the first time, and boy – what a great experience.

We spent an amazing 2+ hours talking about not much – industry, general business, a bit about current and future projects together, but really just a nice, general conversation. I’m sure the business relationship will be even stronger now that we have actually “met”.

Many of our clients have the option of working with firms that do their development remotely. One thing we hear repeatedly is how much they like the fact that we are local. Certainly most of our communication is electronic, but whenever possible we like to meet in person, preferably early in the relationship. One of our advisors is fond of saying “people do business with people.” In our business, this is absolutely true, and once you have the opportunity to shake someone’s hand and look them in the eye, the relationship changes.

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